stc has launched the Location-Based SMS service the smartest marketing solution that allows your business to send targeted, real-time text messages directly to users phones within a specific geographic area of your choice on the map, this ensures your offers reach the closest and most ready to engage customers at the perfect moment
- If you are launching a promotional campaign or opening a new branch: You can easily attract and guide pedestrians and visitors in the immediate vicinity straight to your doors.
- If you are seeking to guide and raise public awareness: You can leverage this as a government entity or event organizer to send instant alerts, announcements, or guidance to residents of a specific neighborhood or festival visitors.
- If you require exceptional targeting precision via smart filters: You can filter the audience within your selected geographic range based on gender (male/female), nationality, or specific age groups, ensuring your message lands exactly with those most interested in your business.
- If you are targeting customers and visitors from other networks or roaming users: You can welcome out-of-town visitors or travelers and offer them tailored services the moment they arrive in the area.
- If you want to activate smart entry or exit triggers (Geofencing): You can automatically launch instant messages the moment a customer crosses a predefined geographic boundary.
They went further with (who will benefit from the service)
- Clinics: For smart geographic communication with neighborhood residents and patients.
- Restaurants & Cafés: To deliver real-time lunch offers and instant discounts to passersby.
- Retail Stores: To direct nearby shoppers—or specific demographic groups among them (by age or gender)—to visit the branch.
- Private Schools: For targeted communication with parents within the surrounding school zone.
- Commercial & Public Warehouses: To streamline logistics and dispatch geographic alerts to drivers and representatives.
- Banks & Airlines: To deliver tailored services and campaigns tied to passenger movement at airports or shoppers in major commercial malls.
- Government Hospitals & Clinics: To send health alerts and compliance notifications to beneficiaries based on their geographic location.
- Government Offices: To organize smart, targeted communication with visitors and staff.
- Ministries, Universities, & Municipalities: To dispatch municipal alerts, academic announcements, or emergency and weather warnings to residents of specific cities or districts.
Various packages are available, designed to meet different needs and budgets.
1.
What is the Location-Based SMS service from stc?
It is a service that enables businesses and government entities to send instant, targeted text messages (SMS) to users' mobile phones based on their real-time geographic presence and movement within pre-selected areas on the map.
2.
How does this service differ from regular Bulk SMS?
Regular SMS is sent to static contact lists regardless of where the recipients are located. In contrast, Location-Based SMS relies strictly on real-time location and timing—a message is only delivered when a user is physically inside the targeted zone or crosses its boundary.
3.
Can I filter the target audience within the geographic area?
Yes, absolutely. The service allows you to combine location data with smart demographic filters. You can customize your audience based on gender, nationality, or specific age groups to ensure maximum relevance.
4.
Is the service limited to marketing campaigns only?
No, the service is highly flexible and supports multiple use cases. Beyond marketing, it is widely used to broadcast emergency alerts, live weather updates, and road closure announcements, making it an ideal tool for municipalities, ministries, and universities.
5.
Do messages reach users coming from other networks or international roaming?
Yes, the service supports targeting visitors and customers within the designated area even if they are using other local networks or international roaming services, ensuring comprehensive geographic coverage.
6.
How does the entry and exit feature (Geofencing) work?
Once you define a specific boundary on the map (such as your branch's radius or a neighborhood), the system automatically triggers and delivers the text message to the user's phone the moment they cross into or out of that zone.
7.
Does this service benefit small and medium enterprises (SMEs)?
Definitely. It allows small businesses like local restaurants, cafés, and clinics to focus of their marketing spend on customers in their immediate vicinity, increasing foot traffic and eliminating ad spend waste.
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