overview:

At stc, we enable partners in the tourism sector to accelerate digital transformation and enhance the efficiency of tourism destinations and the wider tourism ecosystem through integrated digital solutions that connect regulators, investors, operators, service providers, and tourists.

With our deep expertise in telecommunications and information technology, we contribute to building a digital infrastructure that empowers the sector to achieve Saudi Vision 2030, boosts investment, and enriches the visitor experience at every stage of their journey.

Our Vision for Digital Tourism:

We aspire for the Kingdom to become a global model of smart tourism, where data, analytics, and digital services come together to drive sustainable growth, enhance experience quality, and improve operational efficiency across destinations and facilities.

Our integrated digital solutions for the tourism sector:

1- Inspection Platform:

Unified platform that streamlines, monitors, and manages the inspection process of tourism destinations and serving as a centralized hub for planning, executing, and tracking inspections.

Features:

• smart inspection app.
• unified platform.
• performance indicators.
• real-time alerts.
• and analytics to enhance service quality.

2- Listening Room:

An AI-powered social media listening room that monitors, analyses, and visualizes tourists’ sentiment and conversations in real time to empowering decision-makers in tourism sector to assess public perception, validate feedback accuracy, and identify emerging trends across major platforms.

Features:

• Analyze tourists’ sentiment.
• Track trending topics.
• Monitor activity anomalies.

3- 360° View of Tourism Destinations:

immersive virtual experience of Saudi Arabia's breath-taking destinations. Designed for travellers, tourism boards, and businesses, this innovative tool allows users to explore iconic landmarks and hidden gems from the comfort of their own homes, enhancing their travel planning and engagement.

Features:

• panoramic visuals.
• interactive tours.
• integration with booking.
• tourism service platforms.

4- Smart Hotel:

An integrated smart platform for hotels, unifying safety & security, in-hotel technology, and in-room technology to enhance guest experience, streamline hotel operations, and drive revenue growth through comprehensive digital solutions.

Features:

• smart check-in/ out
• personalized digital services
• smart management systems for kitchens and facilities
• energy optimization
• performance analytics.

5- Geographic Analytics:

Advanced tools to monitor visitor movement, geographic distribution, and seasonal demand—supporting strategic planning and decision-making.

Features:

• behavioural analytics dashboards.
• demand forecasting.
• safety and security reports.

6- Investors’ Platform for Tourism Opportunities:

An integrated, data-driven platform featuring an interactive map and 3D visualizations that provide investors with precise insights on opportunities and surrounding areas, empowering them to explore, evaluate, and act with confidence in real time.

Features:

• Interactive Investment Map.
• Data-Driven Insights.
• 3D Visualization of investment opportunity.

7- AI-Powered Personalized Ads and Messages:

An intelligent, data-driven solution that delivers real-time tailored content, accurately targets audiences by age, gender, language, and interests, and strengthens visitor engagement through personalized messages that meet individual needs and preferences.

Features:

• Real-Time Personalized Content.
• Advanced Audience Targeting.
• Enhancing communication and interaction.

8- Next-Gen Network:

Enterprise network solution that delivers both wired and wireless LAN, powered by AI Networking for provisioning, monitoring, and troubleshooting.

Features:

• Unified LAN Connectivity.
• AI-Driven Network Management.
• Proactive Performance Diagnostics.