description
Supports data-driven tourism promotion and planning through mobility, footfall, and sentiment analytics that help target visitors and measure performance.
Marketing & Analytics
- description
- solutions benefits
- use cases
- success story
solutions benefits
- Enables data-driven tourism marketing and planning.
- Improves campaign effectiveness and visitor targeting.
- Enhances decision-making through actionable market insights.
1
Visitor Analytics & Heatmaps (Geo location)
leverages location-based data and spatial intelligence to analyze visitor movement, demographics, and behavior, enabling tourism stakeholders to optimize planning, target marketing efforts, and enhance destination performance.
- Identifies visitor trends and movement patterns.
- Optimizes marketing and operational planning.
- Supports location-based decision-making.
3
Campaign Targeting and Personalization
An AI-powered social media Listening Platform that monitors, analyzes, and visualizes public sentiment and conversations in real time to empowering decision-makers to assess public perception, validate feedback accuracy, and identify emerging trends across major platforms
- Social media monitoring
- Sentiment & emotion detection
- Persona & influencer mapping
- Hashtag & trend analytics
2
Social sentiment analysis tools (voice of tourist)
AI-powered social listening and sentiment analytics platform that monitors public conversations, visitor feedback, and digital engagement across social media channels to measure perception and identify emerging tourism trends.
- Captures real-time visitor perceptions and feedback.
- Measures brand sentiment and campaign impact.
- Enables proactive experience and reputation management.
930 Tourism Call Center
Saudi Tourism Authority
Developed in collaboration with upsource
Description
Enabled the tourism customer care ecosystem through a call center infrastructure designed to support large-scale customer interactions, multilingual support services, and seamless visitor engagement, while ensuring high availability, scalability, and enhanced customer experience operations.
Impact
- Empowered visitor and tourist experience through responsive and seamless customer support services.
- Enabling scalable customer engagement capabilities to support growing tourism demand and national tourism initiatives.
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