Transforms attractions, entertainment venues, and cultural destinations through AI-driven experiences, smart operations, digital engagement, and real-time visitor intelligence to enhance journey personalization, operational efficiency, and destination appeal.
1
A real-time digital replica of destinations or attractions, enabling operators to monitor visitor flow, analyze performance, and simulate scenarios to optimize operations and visitor experience
2
AI-powered tour guidance delivering multilingual assistance, smart navigation, location-aware recommendations, and real-time visitor support across destinations and attractions.
3
An intelligent virtual assistant offering real-time insights and personalized recommendations to enrich visitor journeys.
4
Immersive virtual experiences providing 360° views of Saudi Arabia’s landmarks, enhancing travel planning and destination engagement.
Description
Segmented Geo analytics data insights across origi, age, gender, nationality and visitor and tourist flows across the Kingdom that combine mobility insights with other tourism data sources for stronger evidence to support tourism planning and prioritization.
Impact
Improved visibility into visitor movement and tourism patterns that enabled more evidence-based planning using structured visitor insights. Supported integration of data outputs into broader analytical and provided relevant experience in demand analysis, and decision support at national scale
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