Our Strategy

Our vision of stc inspired us with dare strategy that outlines the key pillars to create value with greater efficiencies, for a better future

digitize stc


  • Instill digital mindset and unlock the potential of digital and analytics capabilities
  • Transform into an agile technology company and embrace new ways of working

accelerate performance


  • Maximize shareholder returns by transforming costs and monetizing assets
  • Connect our market through leading next-gen technology and digital offerings
  • Be a role model for sustainability and corporate governance
  • Lead company-wide culture change and be the employer of choice for top digital talent

reinvent experience


  • Excite customers with a seamless, personalized and secure experience
  • Be the trusted partner-of-choice for business in the region

expand scale and scope


  • Grow by expanding into selected growth pillars within digital services and core