Our Strategy

Our vision of stc inspired us with DARE Strategy that outlines the key pillars to create value with greater efficiencies, for a better future

Digitize stc


Digitally transform stc's operational capabilities
  • Transform stc into a data driven organization
  • Become an agile technology delivery company
  • Digitize stc internal journeys to improve experience, enhance performance and drive efficiencies

Accelerate core asset performance


Extract more value from our core assets and traditional segments
  • Instill culture change
  • Lead market in digital services
  • Drive fixed consumer take-up
  • Improve data economics
  • Grow B2G and B2B SME segments
  • Drive further efficiencies

Reinvent customer experience at world class standards


Redefine customer experience through personalization of every interaction
  • Lead in network QoE
  • Simplify customer interactions
  • Personalise the customer relationship
  • Reinvent the sales channels

Expand aggressively scale and scope


Pursue concrete opportunities for growth
  • Adjacent Services and applications.
  • Platforms
  • Connectivity & infrastructure.