Our Strategy

We are a world-class digital leader providing innovative services and platforms to our customers and enabling the digital transformation of the MENA region

Digitize STC


Digitally transform STC's operational capabilities
  • Transform STC into an data driven organization
  • Become an agile technology delivery company
  • Digitize STC internal journeys to improve experience, enhance performance and drive efficiencies

Accelerate core asset performance


Extract more value from our core assets and traditional segments
  • Instill culture change
  • Lead market in digital services
  • Drive fixed consumer take-up
  • Improve data economics
  • Grow B2G and B2B SME segments
  • Drive further efficiencies

Reinvent customer experience at world class standards


Redefine customer experience through personalization of every interaction
  • Lead in network QoE
  • Simplify customer interactions
  • Personalise the customer relationship
  • Reinvent the sales channels

Expand aggressively scale and scope


Pursue concrete opportunities for growth
  • Adjacent Services and applications:(OTT Media-Digital Financial services-ITS )
  • Platforms
  • Connectivity & infrastructure: (Telco assets - Towers - Wholesale

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