With a steadfast customer-centric approach, stc ensured that market expansion efforts aligned with safeguarding the long-term interests of its customers. The year’s focus on driving top-line growth while modernizing internal operations resulted in substantial bottom-line growth, underscoring stc’s ability to balance expansion with sustainable profitability.

In mobility services, stc maintained its market leadership with a premium value proposition that continues to resonate with consumers. This year’s approach centered on value-based differentiation, enabling the delivery of innovative products and services tailored to the needs of key customer segments.

In fixed services, stc continued to strengthen its leadership in high-speed broadband, achieving significant progress through a focused landgrab strategy. By expanding into high-potential areas and enhancing monetization of infrastructure investments, stc maintained solid growth while ensuring its customer base is future-ready for nextgeneration services. Smart deployment initiatives further reinforced this momentum, optimizing network expansion and service delivery.

In adjacent services, stc implemented a comprehensive overhaul of its strategies to refocus efforts and drive accelerated growth. By aligning stc tv more closely with its core customer base, stc successfully positioned the platform as a best-inclass, one-stop solution for media and entertainment. This strategic shift has delivered a seamless, integrated experience to a growing user base while enhancing cross-bundling opportunities with stc’s telco services. Concurrently, stc’s lifestyle services have continued to evolve, with its loyalty program undergoing significant expansion. As the program transitions into a next-generation offering, it is poised to address a broad spectrum of consumer digital lifestyle needs.

In consumer electronics, stc delivered another year of strong growth, driven by a diversified product portfolio, expanded sales channels, and an optimized go-to-market model with enhanced customer journeys. By innovating and offering a wide range of products, including personal electronics, gaming, IoT, and smart home devices, stc further strengthened its market leadership. stc significantly expanded its smart home portfolio, encompassing devices and services such as installation and after-sales support. Additionally, stc continued to enhance its value proposition across other consumer electronics categories through aftersales services like trade-ins, repairs, insurance, and other value-added offerings.