In line with stc’s strategy, the Business Unit has successfully positioned itself as the premier digital enabler and the partner of choice for business customers in the region. It has diligently worked to develop world-class offerings, creating a robust ecosystem of capabilities. This has enabled it to serve its customers with advanced digital solutions and verticals, showcasing its commitment to innovation and customer-centric service.

In 2024, the Business Unit forged a key partnership with New Murabba, formalized through a strategic partnership agreement to enhance and facilitate the implementation of advanced communications and information technology at New Murabba. The partnership will leverage a wide range of innovative digital solutions provided by stc in the future.

Another major development was stc’s strategic partnership with Diriyah Company to enhance the historical Diriyah project. Under this agreement, stc will deliver a comprehensive suite of modern technological solutions, transforming the Diriyah Gate project into a smart heritage area equipped with cutting-edge technologies.

The growth in private sector performance compared to the previous year is a significant achievement, driven by improvements in SME sales performance through the development of sales capabilities, the expansion of digital solutions and the promotion of innovation to accelerate business growth and operational efficiency.

Through these types of agreements, stc aims to drive digital and technical transformation across major projects in the Kingdom more broadly, enhancing infrastructure and digital services within its real estate sector by leveraging the most advanced solutions.