From north to south and from east to west we are all your soldiers our beloved Kingdom
The loyalty programs … A cornerstone for a solid foundation
Our accomplishments in the field of social responsibility make for a remarkable story that played a crucial role in the betterment of our society. We translated it for you through our reports, that tell a tale of loyalty towards our country and nation, throughout years of constructive, hard work, to meet the needs and aspirations of every group, with pages bearing eternal marks; these stories will stand witness of our social responsibility.
Hold your head high… and share the moment
The “Hold your Head High” campaign, launched by STC, is an awareness campaign seeking to motivate people to communicate directly with those around them, particularly during the holy month of Ramadan. The idea behind the campaign emerged from the reality of everyday life. We often find ourselves entranced by smart phones and devices, oblivious to our surroundings, and we end up missing life’s precious moments and losing time with loved ones. The campaign shows people in different situations with their families, where they ignore them. We find a mother who is too preoccupied to see her daughter’s first steps, a father who forgets to play with his sons, and a brother who does not even notice that his brother has returned from his travels. Each one of them is so preoccupied with a device, until a member of the family approaches them and says “hold your head high". That is when each one of them looks up and shares that moment. Although using devices to communicate is a beautiful thing, our message is that this should not jeopardize direct communication with our loved ones and those around us. We must live every moment as it deserves to be lived, as these are life’s precious moments that we may never be able to relive.
Let nothing keep you away…
Out of its sense of social responsibility, STC launched an advertising campaign to remind the public of the importance of worship, and communication, with the family and parents, and the importance of achieving a balance between them and using social networks during the holy month, using #Stay_involved
Giving Initiative starts with an idea
They are the National Pride
There are people who do wonderful things to the country that no one really knows about… people working silently, aiming to help others, and leaving a positive impact…People who are the pride of each Saudi.. they are the pride of any loyal citizen… Pride of citizenship and pride of the nation.