|Strategic Themes||Strategic Imperatives||Imperative Highlights|
|Drive Profitable Growth||1-Lead the Consumer data market||
|2- Lead the Enterprise and Government ICT markets in the region||
|Transform our Culture and our Business||3-Focus on capable people, empowered to perform||
|Invest in and Enable the Knowledge-Based Economy||5-Pursue strategic investments to support growth objectives||
|6-Shape win-win Government outcomes||
The Next Horizon
In line with the evolving market developments, technological advancement and global trends, we have embarked on a new strategy – “The Next Horizon”. It is based on three strategic themes:
- Deliver Profitable Growth
- Transform our Culture and our Business
- Invest in and Enable the Knowledge-Based Economy
Our vision is to be recognized as the ICT leader, providing comprehensive innovative services and solutions, earning our customers’ trust and enriching society.
We aim to be the operator of choice for our customers, supporting their evolving needs with a distinctive, quality experience underpinned by a best-in-class network and highly-skilled team. Taking a pro-active role in supporting ICT development in the Kingdom, we will continue investing in our people and new digital technologies to improve quality, offer new services and drive operational efficiency.
Through this strategy, we aim to maintain attractive returns for our shareholders and deliver clear benefits to all our stakeholders.