STC’s new strategy – LEAD – was developed to focus our collective energy and efforts in capturing the emerging opportunities while managing overall challenges over the coming years. LEAD covers six key dimensions that are critical for STC

STC - Saudi Telecom Company

Refreshed imperatives

Strategic Themes Strategic Imperatives Imperative Highlights
Drive Profitable Growth 1-Lead the Consumer data market
  • Establish network leadership across mobile and fixed
  • Establish leading position in the Consumer data market with strong focus on profitability
2- Lead the Enterprise and Government ICT markets in the region
  • Expand IT services efforts to drive the Government’s digital economy ambitions
  • Leverage our scale to capture wholesale opportunities in the region
Transform our Culture and our Business 3-Focus on capable people, empowered to perform
  • Continuously develop our people with strong emphasis on performance and productivity through clear incentives and active management
4-Drive efficiency
  • Renewed emphasis on efficiency culture across the board
Invest in and Enable the Knowledge-Based Economy 5-Pursue strategic investments to support growth objectives
  • Invest and deliver targeted acquisitions and partnerships to capture growth, efficiencies and innovation
6-Shape win-win Government outcomes
  • Establish STC as a key partner and enabler to the Government’s transformation plans

The Next Horizon

In line with the evolving market developments, technological advancement and global trends, we have embarked on a new strategy – “The Next Horizon”. It is based on three strategic themes:

  • Deliver Profitable Growth
  • Transform our Culture and our Business
  • Invest in and Enable the Knowledge-Based Economy
This strategy reflects the critical role STC plays in supporting the vision of driving socio-economic development in the Kingdom of Saudi Arabia and in our other markets by enabling a knowledge-based economy.
Our vision is to be recognized as the ICT leader, providing comprehensive innovative services and solutions, earning our customers’ trust and enriching society.
We aim to be the operator of choice for our customers, supporting their evolving needs with a distinctive, quality experience underpinned by a best-in-class network and highly-skilled team. Taking a pro-active role in supporting ICT development in the Kingdom, we will continue investing in our people and new digital technologies to improve quality, offer new services and drive operational efficiency.
Through this strategy, we aim to maintain attractive returns for our shareholders and deliver clear benefits to all our stakeholders.

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