STC the only Saudi brand in the top 500 world brands
Saudi NewsDec 21, 2013
STC has made a new progress in terms of exposure and establishment of its brand both locally and internationally. At the international level it was classified as the highest telecom brand value in the Middle East for 2013 with a value of USD 3,310. STC brand was also the only Saudi brand that is classified among the top 500 brands in the world.
This achievement of STC brand was revealed by a report prepared by Brand Finance 2013, a world leading brand valuation consultancy.
In Q1 of this year STC achieved the best Asian brand award in the 4th CMO Asia Awards for Asia Chief Marketing officers held on 31st July, 2013 in Singapore. This achievement reflected the strength of the STC brand in the minds of consumers, and its ability to enhance the efficiency of the management of its brand and the value of its assets and maximize the market share of the brand in the market.
The figures of the report reveals that high value of STC brand will be reflected positively on its future economic value as a group and its world classification. This was accompanied with the progress of the company services and trust of its networks and the strength of its share in broadband services that witnesses a great acceptance by individuals and government and private organizations.