STC a strategic sponsor of Buraidah International Dates Festival
Saudi NewsAug 21, 2013
STC participates in Buraidah International Dates Festival as a strategic sponsor for the fourth time in a row of this event that kicks off today and lasts for a whole moth with sales of more than 200 million Saudi Riyals.
Sponsoring and support of this festival which is the biggest of its kind internationally is a confirmation of its prominent and active exposure in the events and activities in all districts. It is also a reflection of social responsibility of supporting activities of social and economic dimension that are used for continuous growth of local communities and contribute in augmenting the incomes of those involved in agricultural activities and products that of use to the Saudi families taking part in such festivals.
STC is also involved in the permanent exhibition associated with the festival with a wing through which it offers various services to the residential sector and individuals. At the same time it offers its promotional offers and new Jawal and landline services and bundles. It focuses on dissemination of knowledge about Jood saving packages that offer internet and calling options at reduced and competitive prices. The wing will provides WiFi services at no cost to those attending the festival and media men and offer different promotional give out to visitors.
The head of festival executive committee Dr. Khalid AL Niqaidan applauded the leading stance of STC of sponsoring the Dates festival which has become the most famous world markets. He indicated that the festival witnesses a large commercial traffic due to the presence of diverse types of dates on the market e.g. Sukkari, Barhi, Khulas, Rushodiyah. Natat Ali, Nabtat Saif and many species specific to Qassim being an outcome of more than 5 million palm trees. He said: “Building of the new Dates City considered the strength of Dates market which witnesses participation of shoppers from different areas, GCC as well as a number of European and American personalities. The festival sees a remarkable media coverage by TV channels, local, Arab and foreign press.