LEAD Strategy STC’s new strategy – LEAD – was developed to focus our collective energy and efforts in capturing the emerging opportunities while managing overall challenges over the coming years. LEAD covers six key dimensions that are critical for STC:
Lead in Next-Gen Broadband
Become the broadband operator of choice, offering ubiquitous access, converged offerings and innovative content an applications.
Differentiate Through Integrated Customer Experience
Delight customers with an integrated experience, differentiated sales and service model, tailored offerings and next-generation customer service.
Consolidate International Leadership
Optimize international investment portfolio, further expand in the MENA region, drive products, technology and supply chain synergies, and build-up international management capabilities.
Invest in People Capital
Invest in leadership and talent development, increase employee empowerment, and foster a winning corporate culture.
Drive Financial Performance and Agility
Provide value to shareholders by continuously driving efficiency in operations and investing in long-term profitable growth.
Promote Leading Brand and Reputation
Promote a strong brand and reputation that consistently communicates superior value to stakeholders and STC's role as the catalyst for economic and social development.
